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£58.96
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£59 today · cheaper than every other day in the last 3 months
PEARSON EDUCATION Pearson International Marketing and Export Management 8e
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Description
Key Features
This 8th edition of International Marketing and Export Management by Albaum, Duerr, and Josiassen provides an accessible text for studying global markets.
The Pearson Education publication covers the evolving competitive landscape that impacts both international firms and domestic markets.
Learn how to navigate a world where consumers frequently make consumption choices based on international options.
This textbook addresses the challenges faced by firms that either compete internationally or manage international competitors in their own markets.
The eighth edition maintains a clear and comprehensive approach to the subject of international marketing and export management.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292016922
- Domain
- Amazon UK
- Release Date
- 02 June 2016
- Listed Since
- 02 April 2016
Barcode
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