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PEARSON EDUCATION Pearson Global Marketing, 8th Edition by Hollensen - Textbook
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Description
Key Features
Learn strategic global marketing decision-making through the comprehensive 8th Edition by Hollensen.
Access cutting-edge case studies that provide real-world context for international marketing concepts.
Stay informed on the impact of new technologies and modern perspectives on the global market.
Develop professional skills using a text that has served as a definitive international guide for nearly twenty years.
Utilize a clear part structure designed to organize complex marketing topics effectively.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292251808
- Domain
- Amazon UK
- Release Date
- 13 January 2020
- Listed Since
- 21 August 2019
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