£59.22

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£59 today · all-time low £57 (Aug 2026) · usually £59

CRC Press Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

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£60.54 £56.96 £57.75 £58.53 £59.31 £60.09 £60.87 25 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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9 days 28 days 8 days · current 16 days 0 7 14 21 28 £57 £58 £59 £61 Days at Price

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Most common price: £58 (28 days, 45.9%)

Price range: £57 - £61

Price levels: 4 different prices over 61 days

Description

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africais a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 May 2021
Listed Since
13 November 2020

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