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£120.00
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Edward Elgar Publishing Edward Elgar Handbook of Business-to-Business Marketing 2nd Ed
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Description
Key Features
This second edition provides a comprehensive overview of business-to-business marketing from leading scholars and practitioners.
The Handbook contains 34 chapters that examine B2B problem areas from both academic and managerial perspectives.
Each chapter includes a state-of-the-art review, summary, and a specific research agenda for the domain.
Published by Edward Elgar Publishing in conjunction with Penn State's Institute for the Study of Business Markets.
Part of the Research Handbooks in Business and Management series for academic and professional reference.
Product Specifications
- Brand
- Edward Elgar Publishing
- Format
- hardcover
- ASIN
- 1800376863
- Category
- Books > Subjects > Reference
- Domain
- Amazon UK
- Release Date
- 15 July 2022
- Listed Since
- 14 February 2022
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No barcode data available
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