£55.69

Sage Publications Business-to-Business Marketing

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Price History & Forecast

Last 51 days • 51 data points (No recent data available)

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£55.72 £41.35 £44.49 £47.62 £50.76 £53.89 £57.03 25 January 2026 06 February 2026 19 February 2026 03 March 2026 16 March 2026

Price Distribution

Price distribution over 51 days • 4 price ranges

Days at Price
Current Price
7 days 16 days 16 days 12 days · current 0 4 8 12 16 £43-45 £48-51 £51-53 £53-56 Days at Price

Price Analysis

Most common range: £48-51 (16 days, 31.4%)

Price range: £43 - £56

Price levels: 4 price ranges over 51 days

Description
Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets ‘Scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter.

Product Specifications
Brand
Sage Publications
Format
paperback
ASIN
1526494396
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
06 May 2020
Listed Since
18 December 2019

Barcode

No barcode data available

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