£54.86

Sage Publications Business-to-Business Marketing

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Last 77 days · 77 data points (no recent data)

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£57.89 £54.56 £55.28 £56.01 £56.74 £57.47 £58.19 26 April 2026 15 May 2026 03 June 2026 22 June 2026 11 July 2026

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18 days · current 52 days 7 days 0 13 26 39 52 £55 £56 £58 Days at Price

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Most common price: £56 (52 days, 67.5%)

Price range: £55 - £58

Price levels: 3 different prices over 77 days

Description

Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets ‘Scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 May 2020
Listed Since
18 December 2019

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