£106.34

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£106 today · cheaper than every other day in the last 3 months

Sage Publishing Business-to-Business Marketing: A Strategic Approach - Sage

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Price History & Forecast

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Last 74 days · 74 data points (no recent data)

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£128.00 £104.17 £109.37 £114.57 £119.77 £124.97 £130.17 22 July 2026 09 August 2026 27 August 2026 14 September 2026 03 October 2026
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Price Distribution

Price distribution over 74 days • 2 price levels

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Current Price
9 days · current 65 days 0 16 33 49 65 £106 £128 Days at Price

Price Analysis

Most common price: £128 (65 days, 87.8%)

Price range: £106 - £128

Price levels: 2 different prices over 74 days

Description

This thoroughly updated edition from Sage Publications delivers a comprehensive, state-of-the-art examination of industrial marketing with a focus on strategic thinking and acting in the B2B marketplace. The book addresses the distinct challenges facing business-to-business organisations, including faster product and service development, shortened product life cycles, new processes for selling and distribution, and the critical need to build and sustain long-term customer relationships. Separate chapters explore buying decisions and market research, equipping students and professionals with the insights needed to navigate the complex dynamics of B2B marketing in today's competitive environment.

Key Features

Sage Publications delivers a comprehensive guide to industrial marketing and B2B strategic approaches for business professionals.

The book examines distinct business-to-business marketplace challenges including product development and shortened life cycles.

Dedicated chapters on buying decisions and market research provide deep insight into B2B customer behaviour and market analysis.

Strategic thinking frameworks help organisations create and sustain long-term customer relationships in competitive markets.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 May 2001
Listed Since
02 January 2007

Barcode

No barcode data available

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