£128.00

Sage Publications Business-to-Business Marketing Textbook

Name: Sage Publications Business-to-Business Marketing Textbook
Brand: Sage Publications
Price: 128.0 GBP
Availability: InStock

Economics

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Description

Master the complexities of the industrial marketplace with Business-to-Business Marketing: A Strategic Approach from Sage Publications. This updated edition offers a state-of-the-art view of the B2B landscape, designed specifically for students and professionals who need to understand modern industrial marketing. As markets change, this text addresses the specific challenges of the business-to-business sector, including faster product and service development and shortened product life cycles. You will learn how to navigate new processes for selling, distribution, and customer service while managing the rise of entrepreneurial firms. This book focuses on strategic thinking to help you create and sustain long-term customer relationships. With dedicated sections on buying decisions and market research, it provides the foundational knowledge required to succeed in a rapidly evolving economic environment. Whether you are studying economics or practicing business strategy, this text provides the comprehensive perspective needed to manage modern B2B challenges.

Key Features

Comprehensive B2B perspective that provides a state-of-the-art view of the industrial marketing landscape for students and professionals.

Strategic thinking framework designed to help you navigate the unique challenges found in business-to-business marketplaces.

In-depth analysis of modern market shifts, including faster product development and shortened product life cycles.

Guidance on evolving business processes for selling, distribution, and providing effective customer service.

Dedicated chapters covering essential topics such as buying decisions and market research techniques.

Focus on long-term relationship management to help sustain connections in an environment of increasing entrepreneurial firms.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0803959648
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 May 2001
Listed Since: 02 January 2007

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Sage Publications Business-to-Business Marketing Textbook

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