£85.99

Jai Press Inc. Case Studies for Industrial and Business Marketing: Case Studies for Industrial and Business Marketing Vol 7 (Advances in Business Marketing and Purchasing, 7)

Price data last checked 25 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£86 today · previous high £86 · all-time low £71

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 66 days · 66 data points (no recent data)

Historical
Generating forecast…
£85.99 £70.03 £73.51 £76.99 £80.48 £83.96 £87.44 25 April 2026 11 May 2026 27 May 2026 12 June 2026 29 June 2026

Price Distribution

Price distribution over 66 days • 3 price levels

Days at Price
Current Price
32 days 20 days 14 days · current 0 8 16 24 32 £71 £72 £86 Days at Price

Price Analysis

Most common price: £71 (32 days, 48.5%)

Price range: £71 - £86

Price levels: 3 different prices over 66 days

Description

This volume aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. It contains 17 case studies which are aimed at improving the reader's skills in making and carrying out effective decisions in industrial and business marketing. Each of the case studies provides an understanding of the culture of a particular firm in a particular industry. All are based on field research studies of actual firms. The topics included cover: setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; measuring strengths and weaknesses; understanding competitors' behaviour; auditing marketing activities; and international marketing strategies. These case studies also provide a diversity of industry settings ranging from a small Japanese printing firm located to MacTec Control AB, a Swedish manufacturer of high-tech equipment and from Thomson Consumer Electronics to Cavity Oil Pumps.

Key Features

Pages Count - 264. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 January 1997
Listed Since
28 October 2006

Barcode

No barcode data available

Similar Products You Might Like

Business to Business Marketing Management: A Global Perspective
97% match

Business to Business Marketing Management: A Global Perspective

Routledge

£205.00 09 Jul 2026
Business to Business Marketing Management: A Global Perspective
97% match

Business to Business Marketing Management: A Global Perspective

Routledge

£49.99 29 Jun 2026
The Art & Science of Marketing: Marketing for Marketing Managers
97% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 12 Jul 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
97% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£42.72 03 Jul 2026
Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)
97% match

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Routledge

£122.61 15 Jul 2026
Essentials Of Modern Marketing: Italy Edition
97% match

Essentials Of Modern Marketing: Italy Edition

£52.19 13 Jul 2026
Business-to-Business Marketing Management: Strategies, Cases and Solutions: 18 (Advances in Business Marketing and Purchasing, 18)
97% match

Business-to-Business Marketing Management: Strategies, Cases and Solutions: 18 (Advances in Business Marketing and Purchasing, 18)

Emerald Group Publishing Limited

£53.28 13 Jul 2026
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
96% match

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Routledge

£117.46 10 Jul 2026
Essentials of Modern Marketing: Inaugural Pakistan Edition
96% match

Essentials of Modern Marketing: Inaugural Pakistan Edition

£40.56 15 Jul 2026
Marketing Management: Text and Cases
96% match

Marketing Management: Text and Cases

Routledge

£71.99 03 Jul 2026
Routledge Marketing Management: Text and Cases Textbook
96% match

Routledge Marketing Management: Text and Cases Textbook

Routledge

£128.97 15 Jul 2026
The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms
96% match

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

£40.14 11 Jul 2026
Marketing: Einführung in die Absatzpolitik
96% match

Marketing: Einführung in die Absatzpolitik

Gabler Verlag

£45.99 08 Jul 2026
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)
96% match

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)

Jai Press Inc.

£46.28 13 Jul 2026
Business to Business Marketing: Relationships, Networks, and Strategies
96% match

Business to Business Marketing: Relationships, Networks, and Strategies

Oxford University Press

£44.99 04 Jul 2026
Essentials of Marketing
96% match

Essentials of Marketing

PEARSON EDUCATION

£43.50 11 Jul 2026
Market-Driven Management: Strategic and Operational Marketing
96% match

Market-Driven Management: Strategic and Operational Marketing

Springer

£52.77 25 Jun 2026
Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)
96% match

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Gabler Verlag

£64.84 03 Jul 2026
Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing)
96% match

Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing)

McGraw-Hill Education

£101.99 09 Jul 2026
The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)
96% match

The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)

Wiley-Blackwell

Price unavailable
Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)
96% match

Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)

By

£64.54 14 Jul 2026
Marketing Management: An International Perspective: Case Studies (International Marketing Series)
96% match

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Red Globe Press

£29.81 08 Jul 2026
Business-to-Business Marketing
96% match

Business-to-Business Marketing

Sage Publications

£53.92 26 Jun 2026
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
96% match

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

£33.24 03 Jul 2026