The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management) - Image 1

Out of stock

This item is currently unavailable

Gone for 138 days. Could come back at any time — we're watching for you.

Out of stock 138 days · last price £75

Wiley The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)

Name: The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)
Brand: Wiley

Call Centre Management

Price Distribution

Price distribution over 682 days • 1 price levels

Days at Price

Price Analysis

Most common price: £75 (682 days, 100.0%)

Price range: £75 - £75

Price levels: 1 different prices over 682 days

Description

The Blackwell Encyclopedic Dictionary of Marketing provides clear, concise, up to the minute, and highly informative definitions and explanations of the key concepts covering the whole of the fast-changing field of contemporary marketing. Bringing together specially commissioned and carefully edited entries, this will become the standard reference for students, researchers, academics, and practitioners. The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. With entries ranging from extended explorations of major topics to short definitions of key terms, this major reference work gives the user:Authoritative and comprehensive coverage of the whole field including the marketing environment, marketing management, consumer behaviour, segmentation, organizational marketing, pricing, communications, retailing and distribution, product management, market research and international marketing.A full index and cross-references for detailed research, as well as relevant bibliographical citations for further study. Definitive entries covering the very latest developments in marketing. This dictionary is part of The Blackwell Encyclopedia of Management, which contains ten further volumes covering each of the key areas of management science, developed under the editorship of Professor Cary L. Cooper from the Manchester School of Management and Professor Chris Argylis of Harvard Business School.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1557869391
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 20 October 1996
Listed Since: 05 January 2007

Barcode

No barcode data available

Gone for 138 days. Could come back at any time — we're watching for you.

Wiley The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Skills in Practice: Developing a Successful Marketing Career

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Essentials Of Modern Marketing: Italy Edition

Strategic Marketing Management: Planning, implementation and control

Routledge Strategic Marketing Planning and Control - 3rd Edition

Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

Valuepack: Principles of Marketing: European Edition with Economics for Business

Pearson Marketing: An Introduction, European Edition - 4th Ed

Essentials of Modern Marketing: Inaugural Pakistan Edition

Essentials of Marketing

Marketing Strategy: Based on First Principles and Data Analytics

Market-Driven Management: Strategic and Operational Marketing

CIM Coursebook: Delivering Customer Value through Marketing

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

Business to Business Marketing Management: A Global Perspective

CIM Coursebook: Project Management in Marketing

Marketing Management: Text and Cases

Marketing Management: Text and Cases - Routledge

Marketing: Critical Perspectives on Business and Management

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Marketing Management: European Edition

MARKETING MANAGEMENT (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Gone for 138 days. Could come back at any time — we're watching for you.

Wiley The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Skills in Practice: Developing a Successful Marketing Career

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Essentials Of Modern Marketing: Italy Edition

Strategic Marketing Management: Planning, implementation and control

Routledge Strategic Marketing Planning and Control - 3rd Edition

Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

Valuepack: Principles of Marketing: European Edition with Economics for Business

Pearson Marketing: An Introduction, European Edition - 4th Ed

Essentials of Modern Marketing: Inaugural Pakistan Edition

Essentials of Marketing

Marketing Strategy: Based on First Principles and Data Analytics

Market-Driven Management: Strategic and Operational Marketing

CIM Coursebook: Delivering Customer Value through Marketing

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

Business to Business Marketing Management: A Global Perspective

CIM Coursebook: Project Management in Marketing

Marketing Management: Text and Cases

Marketing Management: Text and Cases - Routledge

Marketing: Critical Perspectives on Business and Management

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Marketing Management: European Edition

MARKETING MANAGEMENT (MCGRAW HILL/IRWIN SERIES IN MARKETING)