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£57.96
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PEARSON EDUCATION Pearson Marketing: An Introduction, European Edition - 4th Ed
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Description
Key Features
This 4th edition textbook by Brennan, Harker, Armstrong, and Kotler covers the most up-to-date principles of marketing.
The European Edition provides a complete overview of the discipline and full coverage of current themes.
Designed for both undergraduate and postgraduate students to help bridge the gap between theory and practice.
Includes numerous case studies to encourage the application of marketing concepts to real commercial practices.
Authored by Pearson Education to ensure clarity, coherence, and authority in presenting main marketing concepts.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292200308
- Domain
- Amazon UK
- Release Date
- 11 April 2019
- Listed Since
- 12 March 2017
Barcode
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