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£18.25
Oxford University Press - Fundamentals of Marketing Book
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Description
Key Features
This Fundamentals of Marketing text from Oxford University Press combines essential theories with a global range of cases.
Learn from practitioner insights and real-world examples such as the rise of the CLikD dating app.
Explore how organizations use social media within their communication campaigns to reach audiences.
Gain knowledge to help prepare for your future career through lessons learned from modern marketing practices.
Based on the bestselling Marketing text by Baines, Fill, Rosengren and Antonetti.
Product Specifications
- Brand
- Oxford University Press
- Format
- paperback
- ASIN
- 0198829256
- Domain
- Amazon UK
- Release Date
- 11 August 2025
- Listed Since
- 16 April 2020
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