£16.17

Oxford University Press Marketing

Name: Marketing
Brand: Oxford University Press
Price: 16.17 GBP
Availability: InStock

Economics

This is the usual price. Wait for it to drop, or tell us your number.

£16 today · usual range £8–£55 · best ever £8

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 48 days · 48 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 48 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £7.55 (15 days, 31.3%)

Price range: £7.55 - £55

Price levels: 6 different prices over 48 days

Description

How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Åkestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Case insight videos Industry foresight videos Library of video links For students: Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book Case insight video transcripts

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 0198809999
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 18 March 2019
Listed Since: 06 November 2018

Barcode

No barcode data available

Oxford University Press Marketing

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing

Essentials of Marketing

FUNDAMENTALS OF MARKETING

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Loose-leaf Edition Marketing

Essentials of Modern Marketing: Inaugural Pakistan Edition

Essentials Of Modern Marketing: Italy Edition

Strategic Marketing Management - Theory and Practice

Marketing: Einführung in die Absatzpolitik

Marketing Strategy: Based on First Principles and Data Analytics

Valuepack: Principles of Marketing with The Media

Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

Marketing Skills in Practice: Developing a Successful Marketing Career

Marketing Management: Text and Cases

The Art & Science of Marketing: Marketing for Marketing Managers

Routledge Marketing Management: Text and Cases Textbook

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Routledge Frameworks for Market Strategy: European Edition

Routledge The Official CIM Coursebook Strategic Marketing

Wiley Basic Marketing Management - Paperback Textbook

CIM Coursebook Marketing Essentials (The Official Cim Coursebook)

CIM Coursebook: Delivering Customer Value through Marketing