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£132.29
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£132 today · previous high £132 · all-time low £101
Wiley Basic Marketing Management - Wiley Textbook
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Most common price: £101 (50 days, 73.5%)
Price range: £101 - £132
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Description
Key Features
Basic Marketing Management focuses exclusively on core text material, perfect for instructors who prefer to select their own supplementary cases and examples.
The 15-chapter structure provides comprehensive coverage of marketing management topics in a compact, student-friendly format.
Published in affordable paperback form by Wiley to keep costs lower whilst maintaining academic quality and rigorous content.
Designed specifically for senior-level and MBA courses in Marketing Management or Marketing Strategy programmes.
Text-only approach allows flexibility for customised curriculum design and integration with institution-specific case studies or real-world examples.
Product Specifications
- Brand
- Wiley
- Colour
- Purple
- Format
- paperback
- ASIN
- 0471353922
- Domain
- Amazon UK
- Release Date
- 26 January 2000
- Listed Since
- 09 February 2007
Barcode
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