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£78.08
Wiley Basic Marketing Management - Paperback Textbook
Purple
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Description
Key Features
Focuses exclusively on text material, making it ideal for instructors who prefer to select their own case studies for class discussions.
Published in a paperback format to provide an affordable option for students in MBA or Senior level marketing courses.
Includes 15 comprehensive chapters that offer wide coverage of marketing subjects in a compact and manageable layout.
Tailored specifically for advanced studies in Marketing Management and Marketing Strategy.
Provides the essential information needed to help learners develop and create effective marketing strategies.
Product Specifications
- Brand
- Wiley
- Colour
- Purple
- Format
- paperback
- ASIN
- 0471353922
- Domain
- Amazon UK
- Release Date
- 26 January 2000
- Listed Since
- 09 February 2007
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