£78.08

Wiley Basic Marketing Management - Paperback Textbook

Name: Wiley Basic Marketing Management - Paperback Textbook
Brand: Wiley
Price: 120.94 GBP
Availability: InStock

Purple

Management Science

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Description

Basic Marketing Management by Wiley provides a streamlined approach to learning essential business principles. Designed specifically for instructors who prefer to select their own case studies or focus solely on core text material, this book offers a concentrated learning experience. It is an ideal resource for Senior undergraduate or MBA courses focusing on Marketing Management or Marketing Strategy. This edition is published in a paperback format to ensure the book remains affordable for students and professionals. With 15 chapters, the content provides comprehensive coverage of the subject in a compact and easy-to-navigate format. Whether you are studying marketing strategy or looking for a foundational text for a management science course, this book delivers the necessary information to create effective marketing strategies without the added cost of case studies.

Key Features

Focuses exclusively on text material, making it ideal for instructors who prefer to select their own case studies for class discussions.

Published in a paperback format to provide an affordable option for students in MBA or Senior level marketing courses.

Includes 15 comprehensive chapters that offer wide coverage of marketing subjects in a compact and manageable layout.

Tailored specifically for advanced studies in Marketing Management and Marketing Strategy.

Provides the essential information needed to help learners develop and create effective marketing strategies.

Product Specifications

Brand: Wiley
Colour: Purple
Format: paperback
ASIN: 0471353922
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 26 January 2000
Listed Since: 09 February 2007

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Wiley Basic Marketing Management - Paperback Textbook

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