Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1) - Image 1

£98.99

McGraw-Hill Irwin Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1)

Name: Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1)
Brand: McGraw-Hill Irwin
Price: 98.99 GBP
Availability: InStock

Economics

It has never been this cheap. We have no record of a lower price.

£99 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 9 days · 9 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 9 days • 1 price levels

Days at Price

Price Analysis

Most common price: £99 (9 days, 100.0%)

Price range: £99 - £99

Price levels: 1 different prices over 9 days

Description

The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the four Ps to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. Over many editions there has been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketings best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. At the crux of Basic Marketing by Perreault and McCarthy is the thorough integration of the latest marketing themes, topics, and examples all of which have been carefully blended with the texts traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and the complete coverage of special topics like technology, ethics, global, relationship marketing, and services. Another key advantage of Basic Marketing is author Bill Perreault himself. Where most principles of marketing texts rely on a host of separate supplement authors, Perreault is the highly involved with or creator of every item in the carefully integrated, robust package. This unique involvement ensures quality, accuracy, and reliability.

Product Specifications

Brand: McGraw-Hill Irwin
Format: hardcover
ASIN: 0072983809
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 June 2004
Listed Since: 18 December 2006

Barcode

No barcode data available

McGraw-Hill Irwin Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Wiley Basic Marketing Management - Paperback Textbook

Essentials of Marketing

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Loose-leaf Edition Marketing

The Art & Science of Marketing: Marketing for Marketing Managers

Essentials of Modern Marketing: Inaugural Pakistan Edition

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge The Official CIM Coursebook Strategic Marketing

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

Essentials Of Modern Marketing: Italy Edition

Marketing: Einführung in die Absatzpolitik

CIM Coursebook Marketing Essentials (The Official Cim Coursebook)

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Marketing Strategy: Based on First Principles and Data Analytics

FUNDAMENTALS OF MARKETING

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

CIM Coursebook: Delivering Customer Value through Marketing

CIM Coursebook: Project Management in Marketing

Routledge Marketing Management: Text and Cases Textbook

Marketing Management: Text and Cases

Marketing: Real People, Real Decisions

Principles of Marketing: A Value-Based Approach

Marketing Planning Guide