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£151.23
Routledge The Official CIM Coursebook Strategic Marketing
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Description
Key Features
Designed to match the specific syllabus and learning outcomes of CIM qualifications for targeted study.
Provides practical application of marketing theories and concepts to help bridge the gap between study and practice.
Includes relevant examples and case studies to help readers understand real-world marketing scenarios.
Helps students understand the complexities of marketing through structured academic content.
Developed to support the immediate use of gained knowledge and skills in professional environments.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138166022
- Domain
- Amazon UK
- Release Date
- 31 January 2017
- Listed Since
- 21 November 2016
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