£127.63

Routledge The Official CIM Coursebook Strategic Marketing

Name: Routledge The Official CIM Coursebook Strategic Marketing
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Master the complexities of marketing with The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009. Published by Routledge, this essential text is designed to match the specific syllabus and learning outcomes of CIM qualifications. It serves as a practical guide for students seeking to understand how to apply marketing theories to real-world scenarios. This coursebook focuses on the practical application of concepts through relevant examples and case studies. By studying these materials, readers can gain the knowledge and skills necessary to make immediate use of their learning in professional settings. Whether you are studying for specific qualifications or looking to deepen your understanding of strategic marketing decisions, this book provides the structured approach needed to succeed in the field.

Key Features

Designed to match the specific syllabus and learning outcomes of CIM qualifications for targeted study.

Provides practical application of marketing theories and concepts to help bridge the gap between study and practice.

Includes relevant examples and case studies to help readers understand real-world marketing scenarios.

Helps students understand the complexities of marketing through structured academic content.

Developed to support the immediate use of gained knowledge and skills in professional environments.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138166022
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 31 January 2017
Listed Since: 21 November 2016

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Routledge The Official CIM Coursebook Strategic Marketing

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