£151.23

Routledge CIM Coursebook: Strategic Marketing Decisions 2008-2009

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Description

The Official CIM Coursebook for Strategic Marketing Decisions provides comprehensive coverage aligned with the Chartered Institute of Marketing syllabus and learning outcomes. Designed by Butterworth-Heinemann, this coursebook combines theoretical frameworks with practical application through relevant examples and case studies. The material helps students understand complex marketing concepts and immediately apply their knowledge to real-world situations. Ideal for CIM qualification students seeking a structured learning resource that bridges academic theory and professional practice in strategic marketing.

Key Features

Aligned with CIM syllabus and learning outcomes for Strategic Marketing Decisions qualifications.

Combines theoretical discussion with practical case studies and relevant marketing examples throughout.

Published by Routledge and designed as an official coursebook for structured learning support.

Helps students understand complexities of marketing and apply knowledge to professional practice.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 January 2017
Listed Since
21 November 2016

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