£174.45

Routledge CIM Coursebook Marketing Essentials Textbook

Name: Routledge CIM Coursebook Marketing Essentials Textbook
Brand: Routledge
Price: 165.81 GBP
Availability: InStock

Management Science

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Description

Master the complexities of modern marketing with the CIM Coursebook Marketing Essentials from Routledge. Designed specifically to match the syllabus and learning outcomes of new qualifications, this textbook serves as a practical guide for students seeking to understand core marketing theories and concepts. This resource moves beyond simple theory by focusing on the practical application of knowledge. Through the use of relevant examples and real-world case studies, readers can learn how to apply their skills to actual business scenarios. This approach helps students bridge the gap between academic study and professional practice, making the information immediately useful for their careers. As noted by Professor Keith Fletcher, Director of Education at The Chartered Institute of Marketing, these Butterworth-Heinemann coursebooks are highly effective tools for navigating marketing qualifications. Whether you are studying for professional certification or looking to strengthen your management science foundation, this coursebook provides the structured guidance needed to succeed in the field.

Key Features

Designed to match the official syllabus and learning outcomes for new marketing qualifications.

Includes practical applications of theories and concepts to help students gain usable skills.

Uses relevant examples and case studies to illustrate complex marketing principles.

Provides a structured way to understand the many complexities found in the marketing field.

Developed by Butterworth-Heinemann to support professional development in management science.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138441023
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 29 June 2017
Listed Since: 26 July 2017

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Routledge CIM Coursebook Marketing Essentials Textbook

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