CIM Coursebook Marketing Essentials - Routledge - Image 1

£183.50

Routledge CIM Coursebook Marketing Essentials - Routledge

Name: CIM Coursebook Marketing Essentials - Routledge
Brand: Routledge
Price: 183.5 GBP
Availability: InStock

Management Science

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Description

The CIM Coursebook Marketing Essentials by Routledge is designed to align with the Chartered Institute of Marketing's syllabus and learning outcomes for modern qualifications. This comprehensive coursebook combines theoretical frameworks with practical application, featuring relevant examples and case studies that enable students to immediately apply their knowledge and skills in real-world marketing scenarios. Developed to help readers navigate the complexities of marketing disciplines, this resource supports both academic learning and professional development in management science and marketing strategy.

Key Features

Routledge CIM Coursebook aligns with official syllabus and learning outcomes for current marketing qualifications.

Practical application of marketing theories and concepts with real-world examples and case studies throughout.

Suitable for learners preparing for Chartered Institute of Marketing qualifications and professional certifications.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138441023
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 29 June 2017
Listed Since: 26 July 2017

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Routledge CIM Coursebook Marketing Essentials - Routledge

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