£109.63

Springer Strategic Innovative Marketing - 6th IC-SIM Proceedings

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Description

Explore the latest advancements in marketing through the Strategic Innovative Marketing proceedings from the 6th IC-SIM held in Pafos, Cyprus. This volume provides a deep look into contemporary issues within strategic marketing by combining theoretical research with practical application. It is designed for professionals and researchers who need to apply innovative marketing activities to everyday business operations. The content is organized into eight distinct sections that group emerging marketing technologies. This structure allows for a close examination of current practices, problems, and trends. Readers can gain insights into management challenges that affect various levels of business, including societies, cultures, networks, organizations, teams, and individuals. This book serves as a valuable resource for understanding how modern marketing strategies can be integrated into complex organizational structures.

Key Features

Covers cutting-edge approaches for contemporary issues in strategic marketing through a blend of theory and practice.

Provides research on innovative marketing activities that can be applied to everyday business operations.

Organized into eight sections to help readers navigate emerging marketing technologies and trends.

Examines management challenges across societies, cultures, networks, organizations, teams, and individuals.

Offers a detailed look at current marketing practices, problems, and emerging industry trends.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 August 2020
Listed Since
02 August 2020

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No barcode data available

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