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£109.17
Springer Strategic Innovative Marketing - 6th IC-SIM Proceedings
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Description
Key Features
Covers cutting-edge approaches for contemporary issues in strategic marketing through a blend of theory and practice.
Provides research on innovative marketing activities that can be applied to everyday business operations.
Organized into eight sections to help readers navigate emerging marketing technologies and trends.
Examines management challenges across societies, cultures, networks, organizations, teams, and individuals.
Offers a detailed look at current marketing practices, problems, and emerging industry trends.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3030161013
- Domain
- Amazon UK
- Release Date
- 14 August 2020
- Listed Since
- 02 August 2020
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