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£109.45
Springer Strategic Innovative Marketing: 6th IC-SIM 2017 - Springer Proceedings
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Description
Key Features
This Springer proceedings volume collects research from the 6th International Conference on Strategic Innovative Marketing held in Pafos, Cyprus during 2017.
Content is organised into eight sections grouping emerging marketing technologies together with close examination of practices, problems and contemporary trends.
The proceedings emphasise the integration of strategic marketing theory with practical applications suitable for everyday business operations and decision-making.
Opening sections address management challenges that influence societies, cultures, networks, organisations, teams and individuals across different contexts.
Contributions from conference participants provide cutting-edge approaches to contemporary marketing issues and innovative strategic activities.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3030161013
- Domain
- Amazon UK
- Release Date
- 14 August 2020
- Listed Since
- 02 August 2020
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