£203.52

Cheaper than 85% of the days we've watched it.

£204 today · 30-day average £210 · all-time low £170

Springer - Boundary Blurred: AMS Annual Proceedings Book

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Price History & Forecast

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Last 73 days · 73 data points (no recent data)

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£210.78 £165.92 £175.71 £185.50 £195.28 £205.07 £214.86 01 August 2026 19 August 2026 06 September 2026 24 September 2026 12 October 2026
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Price distribution over 73 days • 3 price levels

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11 days 1 day · current 61 days 0 15 31 46 61 £170 £204 £211 Days at Price

Price Analysis

Most common price: £211 (61 days, 83.6%)

Price range: £170 - £211

Price levels: 3 different prices over 73 days

Description

Explore the future of consumer engagement with Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. This volume contains the proceedings of the 2018 Academy of Marketing Science (AMS) Annual Meeting. As consumers move beyond simple online or offline interactions, they now demand a unified journey across both virtual and physical environments. This book examines how marketers use big data and various research sources to understand these evolving needs. By studying the ways companies can create enhanced experiences, readers gain insight into managing the connection between digital and real-world spaces. This academic resource is essential for those studying how to bridge the gap in modern customer journeys.

Key Features

This Springer publication contains the official proceedings from the 2018 Academy of Marketing Science (AMS) Annual Meeting.

The text examines how marketers use big data and other information sources to understand modern consumer behavior.

Readers can learn about creating seamless customer experiences that span both virtual and real-world environments.

The content focuses on the transition from simple online or offline shopping to integrated customer journeys.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 November 2018
Listed Since
12 July 2018

Barcode

No barcode data available

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