£149.51

Routledge Professional Services Marketing: Strategy and Tactics

Name: Routledge Professional Services Marketing: Strategy and Tactics
Brand: Routledge
Price: 149.51 GBP
Availability: InStock

Call Centre Management

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Description

In a crowded marketplace, simply providing high-quality service is no longer enough to guarantee success. Whether you are a CPA, an attorney, or a healthcare provider, professionals can no longer rely on clients finding them by chance. This book by Routledge provides the essential tools needed to navigate a competitive environment where services do not sell themselves. Professional Services Marketing serves as a concise and easy-to-understand guide for those looking to master the art of service promotion. It moves beyond the old method of hanging a shingle and waiting for business, instead offering a jam-packed source of actionable marketing tactics. This resource is designed to be a readable and simple introduction to the field, helping service organizations understand how to reach their target audience effectively. By focusing on practical strategies, this book helps professionals stay ahead of competing organizations. It is an ideal resource for anyone in the business, finance, or management sectors who needs to understand how to apply marketing principles to a service-based business model.

Key Features

Provides a concise and easy-to-understand introduction to the fundamental principles of services marketing.

Offers practical tactics for professionals such as attorneys, CPAs, and healthcare providers to reach new clients.

Helps service organizations navigate a crowded marketplace filled with competing professionals.

Moves beyond traditional methods by teaching how to actively market services rather than waiting for clients.

Delivers a jam-packed source of information in a highly readable and simple format for quick learning.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 156024240X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 28 January 1993
Listed Since: 19 October 2006

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Routledge Professional Services Marketing: Strategy and Tactics

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