£48.16

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Subjects

Price data last checked 95 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£48 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 636 days • 636 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 636 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £59 (376 days, 59.1%)

Price range: £48 - £69

Price levels: 6 different prices over 636 days

Description

The Marketing Scales Handbook series is the longest-running set of books that provides reviews of multi-item measures used in scholarly studies of consumer behavior. This volume begins where Volume 10 ended and has reviews of 400 scales that were reported recently in the top journals that publish studies about consumer research. These scales are new to the series and were not in any of the previous volumes. Each review describes the scale items (questions, statements, or semantic differentials) as well as information about the measure's origin, previous users, and measurement quality. The bulk of the scales in this book focus on topics that are well known in the field of consumer science such as attitudes and behaviors involving products, branding, advertising, retailing, and purchasing. Measures related to many other topics are also in this volume including investing and other aspects of personal finance, love and romance, health, relationships, responsibilities, salespeople, donating, self-efficacy, social media, reality, superiority, threats, and touch.This book, along with the rest of the series, is a valuable resource for researchers in a variety of fields who want statistically reliable measures for use in their studies of consumers or other groups such as viewers, clients, patients, donors, and citizens. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build, test, and refine measures from scratch, researchers can use the book’s contents to borrow from the experts who have already crafted quality metrics. By using better measures, the precision of analyses is increased and should improve the decisions based upon the results.

Product Specifications

Format: paperback
ASIN: B092QML8DR
Category: Books > Subjects
Domain: Amazon UK
Release Date: 17 April 2021
Listed Since: 17 April 2021

Barcode

No barcode data available

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Statistical Methods in e-Commerce Research: 33 (Statistics in Practice)

The Europa World Year Book 2009

Eastern Europe, Russia and Central Asia 2007

The USA and Canada 2012

Eastern Europe, Russia and Central Asia 2005

Central and South Eastern Europe 2004

Eastern Europe, Russia and Central Asia (Hardcover)

Innovation of Businesses, and Digitalization during Covid-19 Pandemic: Proceedings of The International Conference on Business and Technology (ICBT ... (Lecture Notes in Networks and Systems, 488)

Social Psychology and Human Values: Documenting History, Charting Progress, and Exploring the World

Wiley Science and Treatment of Psychological Disorders - eBook

Digital Media Management: A Focus on Performance and Growth (Digital Business Series)

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Emotion in Advertising: Theoretical and Practical Explorations

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies)

Business to Business Marketing: Relationships, Networks, and Strategies

Routledge - Society and Personality: Interactionist Approach

Soil Properties and Behaviour

1001 Business Tips: No matter what challenges you face on your entrepreneurial journey, 1001 Business Tips is your lifeline. Let 1001 Business Tips ... destination of prosperity and achievement!

100 Effective Techniques of Social Influence: When and Why People Comply

Handbook of Computational Social Science - Vol 1 & Vol 2: 1-2 (European Association of Methodology Series)

Applications of Soil Physics

Advances in Medicine and Medical Research: 1133 (Advances in Experimental Medicine and Biology, 1133)

Advances in Medicine and Medical Research: 1133 (Advances in Experimental Medicine and Biology, 1133)