Sage Consumer Behavior and Culture - Global Marketing Book - Image 1

£122.00

Sage Publications Sage Consumer Behavior and Culture - Global Marketing Book

Name: Sage Consumer Behavior and Culture - Global Marketing Book
Brand: Sage Publications
Price: 122.0 GBP
Availability: InStock

Advertising

Price History & Forecast

Last 85 days • 85 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 85 days • 1 price levels

Days at Price

Price Analysis

Most common price: £122 (85 days, 100.0%)

Price range: £122 - £122

Price levels: 1 different prices over 85 days

Description

Understanding international markets requires more than just applying standard theories. In Consumer Behavior and Culture, Marieke de Mooij explains why American models of consumer behavior do not always work in foreign markets. This text provides a deep look at how national consumption data serves as a measure of national cultures, helping professionals navigate the growing differences in how people shop around the world. As global differences in consumer behavior increase, businesses must recognize that all aspects of consumption are culture-bound. This book helps marketing students and cross-cultural psychologists view the consumer as a vital informant. By studying the connection between culture and marketing, you can better prepare for the realities of global advertising and international sales strategies.

Key Features

Explores why American consumer behavior theories do not necessarily apply to international markets.

Uses national consumption data as an unobtrusive way to measure different national cultures.

Provides essential insights for marketing students to understand the role of culture in business.

Offers a perspective for cross-cultural psychologists to use the consumer as a key informant.

Addresses the increasing differences in consumer behavior across various global countries.

Highlights how all aspects of consumer behavior are tied to specific cultural backgrounds.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761926682
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 05 November 2003
Listed Since: 13 December 2006

Barcode

No barcode data available

Sage Publications Sage Consumer Behavior and Culture - Global Marketing Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Sage Consumer Behavior and Culture - Global Marketing Book

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Oxford University Press Handbook of Culture and Consumer Behavior

Global Marketing and Advertising: Understanding Cultural Paradoxes

Routledge Intercultural Marketing: Theory and Practice Textbook

Global Marketing and Advertising: Understanding Cultural Paradoxes

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

Consumer Behaviour

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Sage International and Cross-Cultural Business Research Book

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Intercultural Marketing: Theory and Practice

Consumer Culture Theory

Routledge Multicultural Perspectives in Customer Behaviour

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Advances in Marketing, Customer Relationship Management, and E-services)

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Globals, Locals, and Creoles

Marketing Management: A Cultural Perspective

Routledge Handbook of Cross-Cultural Marketing - Global Business

Handbook of Cross-Cultural Marketing

Consumer Behaviour

Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective