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Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

Name: Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)
Brand: Routledge

Market Research

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

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Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

Product_Type: ABIS_BOOK

Brand: Routledge

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113884649X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 08 December 2016
Listed Since: 18 August 2015

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Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

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