Handbook of Culture and Consumer Behavior - Oxford University Press - Image 1

£31.80

Oxford University Press Handbook of Culture and Consumer Behavior - Oxford University Press

Name: Handbook of Culture and Consumer Behavior - Oxford University Press
Brand: Oxford University Press
Price: 31.8 GBP
Availability: InStock

Market Research

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Description

This comprehensive handbook examines how culture shapes consumer decision-making and consumption patterns across global markets. As businesses expand internationally, understanding cultural influences on buyer behaviour has become essential for competitive success. The book addresses the critical need for marketers to navigate diverse consumer bases as economic growth shifts toward Asia and Latin America. It provides research-backed insights into cultural dimensions that affect purchasing decisions, brand perception, and market strategy. Published by Oxford University Press as part of the Frontiers in Culture and Psychology series, this resource equips managers and marketing professionals with the knowledge required to develop culturally informed strategies that drive growth in foreign markets and support sustainable business expansion in an increasingly interconnected global economy.

Key Features

Explores the relationship between culture and consumer behaviour with contemporary research and case studies relevant to modern global markets.

Provides strategic frameworks for managers operating across multiple international markets and regions.

Part of the Frontiers in Culture and Psychology series from Oxford University Press, offering academic depth and scholarly credibility.

Addresses cultural adaptation strategies essential for firms seeking growth in emerging Asian and Latin American markets.

Equips marketing professionals with insights into how cultural factors influence purchasing decisions and brand loyalty.

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 0199388520
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 07 April 2015
Listed Since: 20 November 2014

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Oxford University Press Handbook of Culture and Consumer Behavior - Oxford University Press

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