£31.80

Oxford University Press Handbook of Culture and Consumer Behavior

Name: Oxford University Press Handbook of Culture and Consumer Behavior
Brand: Oxford University Press
Price: 31.8 GBP
Availability: InStock

Market Research

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Description

As the global economy shifts toward Asia and Latin America, businesses must move beyond domestic-only strategies to thrive. The Handbook of Culture and Consumer Behavior, part of the Frontiers in Culture and Psychology series, provides essential research on how cultural factors influence decision-making and consumption habits. With the rapid growth of globalization, understanding diverse markets is no longer optional for firms seeking long-term survival and growth. This volume explores the significant developments in consumer behavior research from the last decade, offering insights into how different cultural backgrounds shape the way people interact with brands and products. This academic resource is designed for managers and marketers who need to navigate multiple international markets. By studying the impact of culture on consumer choices, professionals can better prepare for the shift in the world's growth engine and develop strategies that work across borders.

Key Features

Explores the impact of culture on consumer decision-making and consumption patterns based on recent research.

Provides insights for managers operating in multiple global markets to support firm survival and growth.

Addresses the shift in global economic growth from North America and Europe toward Asia and Latin America.

Part of the Frontiers in Culture and Psychology series from Oxford University Press.

Helps marketers understand consumer behavior in foreign markets to move beyond domestic-only strategies.

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 0199388520
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 07 April 2015
Listed Since: 20 November 2014

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Oxford University Press Handbook of Culture and Consumer Behavior

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