Consumer Culture Theory: 16 (Research in Consumer Behavior, 16) - Image 1

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Emerald Group Publishing Limited Consumer Culture Theory: 16 (Research in Consumer Behavior, 16)

Name: Consumer Culture Theory: 16 (Research in Consumer Behavior, 16)
Brand: Emerald Group Publishing Limited
Price: 47.65 GBP
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Description

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

Product Specifications

Brand: Emerald Group Publishing Limited
Format: hardcover
ASIN: 1784411582
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 28 November 2014
Listed Since: 11 June 2014

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Emerald Group Publishing Limited Consumer Culture Theory: 16 (Research in Consumer Behavior, 16)

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