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McGraw-Hill Education Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

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Description

This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 December 1992
Listed Since
17 October 2006

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