PEARSON EDUCATION Consumer Behavior: International Edition

Name: Consumer Behavior: International Edition
Brand: PEARSON EDUCATION
Price: 40.99 GBP
Availability: OutOfStock

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Description

For courses in Consumer Behavior. This contemporary text goes beyond the "act of buying" and presents a balanced and global perspective. Grounded in the very latest research, the sixth edition probes the psyche of consumers around the world as it explores their diverse experiences with buying, having, and being. Solomon's captivating writing style and ability to weave the most current research, real-world examples, global coverage, and managerial applications throughout have made this text a market leader edition after edition.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0131230115
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 01 May 2003
Listed Since: 05 February 2007

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PEARSON EDUCATION Consumer Behavior: International Edition

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