£121.45

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£121 today · previous high £121 · all-time low £109

Kogan Page Consumer Behaviour: Understanding Consumers in a Digital Landscape

Amazon

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£121.45 £107.98 £110.92 £113.86 £116.80 £119.74 £122.68 25 July 2026 11 August 2026 29 August 2026 15 September 2026 03 October 2026
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Price distribution over 71 days • 4 price levels

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9 days 22 days 38 days 2 days · current 0 10 19 29 38 £109 £119 £120 £121 Days at Price

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Most common price: £120 (38 days, 53.5%)

Price range: £109 - £121

Price levels: 4 different prices over 71 days

Description

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include: - Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. - Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design. - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 March 2025
Listed Since
28 March 2024

Barcode

No barcode data available

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