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Wiley Consumer Behaviour, 2nd Edition

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Description

Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour. Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.

Key Features

Second Edition

Paperback

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
31 March 2009
Listed Since
07 September 2007

Barcode

No barcode data available

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