£156.21

IGI Global Understanding Consumer Behavior and Consumption

Name: IGI Global Understanding Consumer Behavior and Consumption
Brand: IGI Global
Price: 156.21 GBP
Availability: InStock

Economics

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Description

Success in the business world depends on more than just producing valuable products. To avoid failure, companies must gain a deep understanding of the people they serve. This book, Understanding Consumer Behavior and Consumption Experience, explains the importance of studying consumer activities to build effective marketing strategies. This text explores how consumer perceptions and consumption culture shape the marketplace. It also examines the role information technology plays in modern consumer interactions. Whether you are studying marketing, customer relationship management, or e-services, this resource provides the knowledge needed to navigate the changing landscape of consumer needs and behaviors.

Key Features

Learn why understanding consumer activities is necessary for developing successful marketing strategies in modern business.

Explore key concepts including consumer perceptions and the impact of consumption culture on market trends.

Examine the role of information technology in shaping how consumers interact with brands and services.

Gain insights into the connection between consumer behavior and effective customer relationship management.

Study the relationship between consumer experiences and the development of in-demand products.

Product Specifications

Brand: IGI Global
Format: Hardcover
ASIN: 1466675187
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 January 2015
Listed Since: 18 December 2014

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IGI Global Understanding Consumer Behavior and Consumption

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