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£156.21
IGI Global Understanding Consumer Behavior and Consumption
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Last 49 days • 49 data points (No recent data available)
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Price distribution over 49 days • 1 price levels
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Most common price: £156 (49 days, 100.0%)
Price range: £156 - £156
Price levels: 1 different prices over 49 days
Description
Key Features
Learn why understanding consumer activities is necessary for developing successful marketing strategies in modern business.
Explore key concepts including consumer perceptions and the impact of consumption culture on market trends.
Examine the role of information technology in shaping how consumers interact with brands and services.
Gain insights into the connection between consumer behavior and effective customer relationship management.
Study the relationship between consumer experiences and the development of in-demand products.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1466675187
- Domain
- Amazon UK
- Release Date
- 31 January 2015
- Listed Since
- 18 December 2014
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