£154.99

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£155 today · cheaper than every other day in the last 3 months

IGI Global Understanding Consumer Behavior and Consumption Experience - IGI Global

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£178.99 £152.59 £158.35 £164.11 £169.87 £175.63 £181.39 28 July 2026 15 August 2026 02 September 2026 20 September 2026 09 October 2026
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Price distribution over 74 days • 4 price levels

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1 day · current 4 days 16 days 53 days 0 13 27 40 53 £155 £174 £177 £179 Days at Price

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Most common price: £179 (53 days, 71.6%)

Price range: £155 - £179

Price levels: 4 different prices over 74 days

Description

Success in business depends not only on creating valuable products, but on truly understanding the consumers who purchase them. Understanding Consumer Behavior and Consumption Experience explores how deep insight into consumer activities and perceptions drives effective marketing strategies. This comprehensive resource examines consumer behaviour patterns, consumption culture, and the transformative role of information technology in shaping purchasing decisions. Published by IGI Global, this book from the Advances in Marketing, Customer Relationship Management, and E-Services series provides essential frameworks for businesses aiming to convert market knowledge into competitive advantage. Whether you're developing brand strategy, refining customer engagement, or building loyalty programmes, this guide equips you with research-backed concepts to understand what motivates consumer choices and how to respond strategically.

Key Features

Explores consumer perceptions and behaviour patterns essential for developing targeted marketing strategies that resonate with your audience.

Examines consumption culture and how social, economic, and technological factors influence purchasing decisions and brand loyalty.

Part of the Advances in Marketing, Customer Relationship Management, and E-Services series published by IGI Global.

Provides frameworks for integrating information technology insights into consumer understanding and marketing execution.

Delivers actionable knowledge for business leaders, marketing professionals, and academics seeking to understand modern consumer behaviour.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 January 2015
Listed Since
18 December 2014

Barcode

No barcode data available

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