£136.99

McGraw-Hill Education Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

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£136.99 £72.64 £86.68 £100.72 £114.76 £128.80 £142.84 02 March 2026 15 March 2026 28 March 2026 10 April 2026 23 April 2026

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15 days 27 days 11 days · current 0 7 14 20 27 £78 £117 £137 Days at Price

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Description

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 February 2009
Listed Since
29 August 2008

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