£75.61

McGraw-Hill Education Consumer Behavior (McGraw-Hill/Irwin Series in Marketing)

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Description

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 May 2004
Listed Since
18 December 2006

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