Consumer Behavior (McGraw-Hill/Irwin Series in Marketing) - Image 1

£69.95

McGraw-Hill Education Consumer Behavior (McGraw-Hill/Irwin Series in Marketing)

Name: Consumer Behavior (McGraw-Hill/Irwin Series in Marketing)
Brand: McGraw-Hill Education
Price: 77.43 GBP
Availability: InStock

Call Centre Management

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Most common price: £75 (15 days, 65.2%)

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Description

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Product Specifications

Brand: McGraw-Hill Education
Format: Hardcover
ASIN: 0072864877
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 16 May 2004
Listed Since: 18 December 2006

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