Consumer Behavior: Building Marketing Strategy ISE - Image 1

£52.42

McGraw-Hill Education Consumer Behavior: Building Marketing Strategy ISE

Name: Consumer Behavior: Building Marketing Strategy ISE
Brand: McGraw-Hill Education
Price: 52.42 GBP
Availability: InStock

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Description

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

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Brand: McGraw-Hill Education
Format: paperback
ASIN: 1266114769
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 06 March 2023
Listed Since: 26 October 2022

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McGraw-Hill Education Consumer Behavior: Building Marketing Strategy ISE

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