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£59.78
About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.
£60 today · all-time low £58 (Aug 2026) · usually the usual
PEARSON EDUCATION Pearson Consumer Behavior, 12th Edition - Global Edition
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Price distribution over 26 days • 2 price levels
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Most common price: £60 (20 days, 76.9%)
Price range: £58 - £60
Price levels: 2 different prices over 26 days
Description
Key Features
This Pearson Education text is specifically designed for use in undergraduate and graduate level consumer behavior courses.
The 12th Edition provides updated content regarding the role of new media and recent technological advances in the industry.
Students gain practical preparation for professional careers in brand management, advertising, and consumer research.
The Global Edition explores how applying consumer behavior knowledge helps in the development of successful marketing strategies.
This edition includes updated information on recent ethical concerns affecting the field of consumer research and marketing.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292269243
- Domain
- Amazon UK
- Release Date
- 09 January 2019
- Listed Since
- 10 September 2018
Barcode
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