£47.14

Cengage Learning Consumer Behavior

Name: Consumer Behavior
Brand: Cengage Learning
Price: 47.14 GBP
Availability: InStock

Economics

This is the usual price. Wait for it to drop, or tell us your number.

£47 today · usual range £0–£0 · best ever £40

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 555 days • 555 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 555 days • 4 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £157-186 (337 days, 60.7%)

Price range: £40 - £186

Price levels: 4 price ranges over 555 days

Description

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 0357671058
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 24 November 2020
Listed Since: 02 July 2020

Barcode

No barcode data available

Cengage Learning Consumer Behavior

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer Behavior: Science and Practice, International Edition

Consumer Behavior

Consumer Behaviour, 2nd Edition

Consumer Behaviour

Consumer Behaviour

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Consumer Behaviour: A European Perspective

Consumer Behaviour

Consumer Behavior (Mindtap Course List)

Consumer Behavior, Global Edition

Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Consumer Behavior

Research in Consumer Behavior: 13

Consumer Behaviour

Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Consumer Behavior in Action: Real-life Applications for Marketing Managers

Consumer Behavior

Consumer Behaviour: A European Outlook

Consumer Behaviour: Applications in Marketing

Consumer Behavior, Global Edition

Consumer Behavior: International Edition

Consumer Behavior (McGraw-Hill/Irwin Series in Marketing)

Consumer Economics: Issues and Behaviors: United States Edition

Cases in Consumer Behaviour