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PEARSON EDUCATION Consumer Economics: Issues and Behaviors: United States Edition

Name: Consumer Economics: Issues and Behaviors: United States Edition
Brand: PEARSON EDUCATION

Economics

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Out of stock 98 days · last price £95 · longest previous gap was 51 days

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Description

For undergraduate consumer economics and related consumer science courses. This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world–all using a balanced textbook/casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.

Product Specifications

Brand: PEARSON EDUCATION
Format: hardcover
ASIN: 0131590499
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 12 August 2008
Listed Since: 08 December 2006

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PEARSON EDUCATION Consumer Economics: Issues and Behaviors: United States Edition

Gone for 98 days. Could come back at any time — we're watching for you.

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