Routledge The Changing Consumer: Markets and Meanings - Routledge

Explore how consumer culture shapes modern society with this comprehensive academic text from Routledge. The Changing Consumer examines the pervasive influence of the consumer ethic across all aspects of contemporary life, from what we see and hear to how we feel and interact. This book investigates why consumption has become central to understanding social, economic and political transformation, drawing on contributions from leading theorists in the field. Perfect for students and scholars of anthropology, sociology and consumer studies, it provides critical perspectives on consumer behaviour, consumer rights and the evolving meaning of consumption in the 21st century.