Oxford University Press Oxford Handbook of Consumption - Economics & Consumer Studies

The Oxford Handbook of Consumption brings together cutting-edge research from leading social scientists exploring modern consumption patterns and consumer behaviour. This comprehensive volume embeds marketing within global historical contexts, examining political, economic, and social influences on consumption across societies. The handbook traces the evolution of consumer culture theory amongst researchers whilst highlighting parallel advances in sociology and anthropology. It explores how identity, social networks, and cultural factors shape consumption decisions and market dynamics. Designed for academics, researchers, and professionals in economics, business, and social sciences, this reference work identifies emerging research directions and provides essential frameworks for understanding contemporary consumer society and its underlying mechanisms.