Oxford Handbook of Consumption - Oxford University Press - Image 1

£125.00

Oxford University Press Oxford Handbook of Consumption - Oxford University Press

Name: Oxford Handbook of Consumption - Oxford University Press
Brand: Oxford University Press
Price: 125.0 GBP
Availability: InStock

Macroeconomics

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Description

The Oxford Handbook of Consumption provides a comprehensive look at the latest work from social scientists in the field of consumption studies. Published by Oxford University Press, this text identifies key directions for future research by consolidating innovative recent studies. The book places marketing within its global history, looking at how it functions across different political, economic, and social environments. By using this embedded perspective, the text explores the development of consumer culture theory among researchers. It also examines parallel advancements in sociology and anthropology, including scholarship on how identity and social networks function. This resource is designed for those looking to understand the complex connections between consumption, culture, and social structures.

Key Features

Consolidates innovative recent work from social scientists to provide a clear view of the current state of consumption studies.

Identifies fruitful lines of inquiry to help guide future research in the field of marketing and social science.

Places marketing in a global historical context by examining its role within various political and economic sites.

Explores the rise of consumer culture theory and its impact on modern consumer research.

Connects marketing studies with developments in sociology and anthropology to provide a broad academic perspective.

Analyzes the roles of identity and social networks within the study of consumption and consumer behavior.

Product Specifications

Brand: Oxford University Press
Format: hardcover
ASIN: 0190695587
Category: Books > Subjects > Business, Finance & Law > Economics > Macroeconomics
Domain: Amazon UK
Release Date: 10 October 2019
Listed Since: 03 May 2019

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Oxford University Press Oxford Handbook of Consumption - Oxford University Press

It has never been this cheap. We have no record of a lower price.

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