Oxford University Press Oxford Handbook of Consumption - Oxford University Press

The Oxford Handbook of Consumption provides a comprehensive look at the latest work from social scientists in the field of consumption studies. Published by Oxford University Press, this text identifies key directions for future research by consolidating innovative recent studies. The book places marketing within its global history, looking at how it functions across different political, economic, and social environments. By using this embedded perspective, the text explores the development of consumer culture theory among researchers. It also examines parallel advancements in sociology and anthropology, including scholarship on how identity and social networks function. This resource is designed for those looking to understand the complex connections between consumption, culture, and social structures.