Consumer Behaviour: A European Outlook - Image 1

£50.90

PEARSON EDUCATION Consumer Behaviour: A European Outlook

Name: Consumer Behaviour: A European Outlook
Brand: PEARSON EDUCATION
Price: 50.9 GBP
Availability: InStock

9780273736950

Motivation

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£51 today · previous high £51 · all-time low £41

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Description

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.

Key Features

Pearson FT Prentice Hall

Product Specifications

Brand: PEARSON EDUCATION
Model: 9780273736950
Format: paperback
ASIN: 0273736957
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Motivation
Domain: Amazon UK
Release Date: 07 October 2011
Listed Since: 02 February 2011

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PEARSON EDUCATION Consumer Behaviour: A European Outlook

This is the most expensive it has ever been. Walk away.

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