£78.99

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£79 today · previous high £79 · all-time low £51

PEARSON EDUCATION Consumer Behaviour: A European Outlook

Amazon

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£78.99 £48.09 £54.83 £61.57 £68.32 £75.06 £81.80 25 July 2026 11 August 2026 29 August 2026 15 September 2026 03 October 2026
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Price range: £51 - £79

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Description

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.

Key Features

Pearson FT Prentice Hall

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 October 2011
Listed Since
02 February 2011

Barcode

No barcode data available

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