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PEARSON EDUCATION Pearson Consumer Behaviour: A European Perspective 7th Ed
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Description
Key Features
This 7th Edition from Pearson Education provides the most comprehensive introduction to the field of consumer behaviour.
The textbook uses a reader-friendly writing style to make complex management concepts accessible to students.
New examples and case studies are included to provide a specific European consumer viewpoint.
This text is specifically designed for Second and Third-Year Undergraduates and Master's level students.
The latest version offers a contemporary approach to understanding consumer mindsets in Europe and globally.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292245425
- Domain
- Amazon UK
- Release Date
- 20 June 2019
- Listed Since
- 21 August 2018
Barcode
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