£166.76

Sage Publications Consumer Behaviour

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Last 582 days • 582 data points (No recent data available)

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£196.33 £133.27 £147.03 £160.79 £174.54 £188.30 £202.06 09 June 2024 01 November 2024 26 March 2025 18 August 2025 11 January 2026

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51 days 60 days 265 days · current 91 days 115 days 0 66 133 199 265 £139-150 £150-162 £162-173 £173-185 £185-196 Days at Price

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Most common range: £162-173 (265 days, 45.5%)

Price range: £139 - £196

Price levels: 5 price ranges over 582 days

Description

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’ A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life. Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 April 2019
Listed Since
24 October 2018

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