£49.20

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£49 today · previous high £49 · all-time low £48

Sage Publishing Consumer Behaviour

Amazon

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£49.20 £48.25 £48.46 £48.67 £48.87 £49.08 £49.29 26 July 2026 30 July 2026 03 August 2026 07 August 2026 12 August 2026
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Description

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 May 2023
Listed Since
07 November 2022

Barcode

No barcode data available

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