£44.45

Consumer Behaviour

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Price History & Forecast

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Last 575 days • 575 data points (No recent data available)

Historical
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£44.69 £34.23 £36.51 £38.79 £41.08 £43.36 £45.64 11 June 2024 01 November 2024 25 March 2025 15 August 2025 06 January 2026

Price Distribution

Price distribution over 575 days • 5 price ranges

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Current Price
22 days 12 days 111 days 254 days 176 days · current 0 64 127 191 254 £35-37 £37-39 £39-41 £41-43 £43-45 Days at Price

Price Analysis

Most common range: £41-43 (254 days, 44.2%)

Price range: £35 - £45

Price levels: 5 price ranges over 575 days

Description

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 May 2023
Listed Since
07 November 2022

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