Consumer Behavior: Science and Practice, International Edition - Image 1

£42.44

South-Western Consumer Behavior: Science and Practice, International Edition

Name: Consumer Behavior: Science and Practice, International Edition
Brand: South-Western
Price: 47.01 GBP
Availability: InStock

Market Research

Price History & Forecast

Last 35 days • 35 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 35 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £46 (14 days, 40.0%)

Price range: £38 - £47

Price levels: 5 different prices over 35 days

Description

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: South-Western
Format: Paperback
ASIN: 0538746866
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 05 April 2010
Listed Since: 27 November 2009

Barcode

No barcode data available

South-Western Consumer Behavior: Science and Practice, International Edition

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Consumer Behavior

Consumer Behavior (Mindtap Course List)

Consumer Behavior

Consumer Behaviour

Consumer Behavior

Consumer Behaviour

Sport Consumer Behaviour: Marketing Strategies

Consumer Behaviour: Applications in Marketing

MARKETING MANAGEMENT IPE with Consumer Behaviour: A European Perspective

Routledge Handbook of Consumer Psychology - Academic Text

The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication)

Consumer Behavior in Travel and Tourism

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Intercultural Marketing: Theory and Practice

Routledge Consumer Behavior Analysis: A Rational Approach

Routledge Intercultural Marketing: Theory and Practice Textbook

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Wiley Global Consumer Behavior - International Business Book

Consumer Behaviour: A European Perspective

Routledge Sport Consumer Behaviour: Marketing Strategies Book

Routledge International Handbook of Consumer Psychology

Green Consumerism: Perspectives, Sustainability, and Behavior

Oxford University Press Handbook of Culture and Consumer Behavior