Consumer Behavior in Action: Real-life Applications for Marketing Managers - Image 1

£62.23

Routledge Consumer Behavior in Action: Real-life Applications for Marketing Managers

Name: Consumer Behavior in Action: Real-life Applications for Marketing Managers
Brand: Routledge
Price: 62.23 GBP
Availability: InStock

Motivation

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Description

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

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Used Book in Good Condition

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0765620901
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Motivation
Domain: Amazon UK
Release Date: 15 October 2010
Listed Since: 31 March 2010

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Routledge Consumer Behavior in Action: Real-life Applications for Marketing Managers

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