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Routledge Consumer Behavior in Action: Real-life Applications for Marketing Managers

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Description

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Key Features

Used Book in Good Condition

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 October 2010
Listed Since
31 March 2010

Barcode

No barcode data available

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