£35.74

Cengage Learning EMEA Consumer Behaviour

Name: Consumer Behaviour
Brand: Cengage Learning EMEA
Price: 38.67 GBP
Availability: InStock

Market Research

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Price distribution over 46 days • 8 price levels

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Most common price: £32 (11 days, 23.9%)

Price range: £31 - £41

Price levels: 8 different prices over 46 days

Description

Consumer Behaviour is more relevant than ever for today’s business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright’s accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA’s, postgraduate marketing degrees and professional courses.

Product Specifications

Brand: Cengage Learning EMEA
Format: Paperback
ASIN: 1844801381
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 25 March 2006
Listed Since: 04 January 2007

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Cengage Learning EMEA Consumer Behaviour

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