Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) - Image 1

£115.47

McGraw-Hill Education Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Name: Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Brand: McGraw-Hill Education
Price: 115.47 GBP
Availability: InStock

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Description

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 0071216421
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 16 April 2003
Listed Since: 22 December 2006

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McGraw-Hill Education Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

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