£146.74

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£147 today · cheaper than every other day in the last 3 months

Sage Publishing Consumer Behaviour

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£147.73 £146.64 £146.88 £147.12 £147.35 £147.59 £147.83 26 July 2026 05 August 2026 16 August 2026 26 August 2026 06 September 2026
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38 days · current 5 days 0 10 19 29 38 £147 £148 Days at Price

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Price range: £147 - £148

Price levels: 2 different prices over 43 days

Description

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 May 2023
Listed Since
07 November 2022

Barcode

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