£135.24

Sage Publications Consumer Behaviour

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Last 408 days • 408 data points (No recent data available)

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£135.24 £108.77 £114.55 £120.32 £126.10 £131.87 £137.65 01 January 2025 12 April 2025 23 July 2025 02 November 2025 12 February 2026

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158 days 21 days 16 days 63 days 150 days · current 0 40 79 119 158 £111-116 £116-121 £121-126 £126-130 £130-135 Days at Price

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Most common range: £111-116 (158 days, 38.7%)

Price range: £111 - £135

Price levels: 5 price ranges over 408 days

Description

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
01 May 2023
Listed Since
07 November 2022

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