Consumer Behaviour: Applications in Marketing - Image 1

£45.28

Sage Publications Consumer Behaviour: Applications in Marketing

Name: Consumer Behaviour: Applications in Marketing
Brand: Sage Publications
Price: 45.28 GBP
Availability: InStock

Economics

Price History & Forecast

Last 11 days • 11 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 11 days • 1 price levels

Days at Price

Price Analysis

Most common price: £45 (11 days, 100.0%)

Price range: £45 - £45

Price levels: 1 different prices over 11 days

Description

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK. Malcolm Wright is Professor of Marketing at Massey University, New Zealand. Marc Vanhuele is Professor of Marketing at HEC Paris, France.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 152973083X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 December 2021
Listed Since: 31 May 2021

Barcode

No barcode data available

Sage Publications Consumer Behaviour: Applications in Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer Behaviour

Consumer Behaviour

Consumer Behaviour

The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication)

Consumer Behaviour

Sport Consumer Behaviour: Marketing Strategies

Consumer Behaviour

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Consumer Behavior: Science and Practice, International Edition

Consumer Psychology: Theories & Applications

Consumer Behaviour and Analytics (Mastering Business Analytics)

Routledge Handbook of Consumer Psychology - Academic Text

Routledge Sport Consumer Behaviour: Marketing Strategies Book

Consumer Culture Theory

Sage Grounded Theory - Guide for Management and Business Research

Understanding Children as Consumers (Sage Advanced Marketing Series)

Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

Handbook of Marketing

MARKETING MANAGEMENT IPE with Consumer Behaviour: A European Perspective

Consumer Behaviour

Marketing Research: Planning, Process, Practice

Behavioural Research for Marketing: A Practitioner's Handbook

Routledge Intercultural Marketing: Theory and Practice Textbook

Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning