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£140.51
Routledge Consumer Behavior Analysis: A Rational Approach
Illustrations
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Description
Key Features
Explores consumer behavior analysis through the lenses of marketing, psychology, and organizational behavior management.
Provides a bridge between heterodox marketing scholarship and applied behavioral work for academic and professional use.
Includes empirical studies based on real-world laboratory experiments in e-commerce settings.
Features in-store experimental research focused on grocery shopping behaviors to provide practical context.
Offers a large-scale approach to understanding how consumption drives post-industrial economic activity.
Product Specifications
- Brand
- Routledge
- Model
- Illustrations
- Format
- hardcover
- ASIN
- 0415519209
- Domain
- Amazon UK
- Release Date
- 28 March 2013
- Listed Since
- 14 October 2011
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