£140.51

Routledge Consumer Behavior Analysis: A Rational Approach

Name: Routledge Consumer Behavior Analysis: A Rational Approach
Brand: Routledge
Price: 138.0 GBP
Availability: InStock

Illustrations

Anthropology & Sociology

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Description

In our post-industrial society, consumption serves as the primary economic activity. As consumers rather than producers, understanding the mechanics of choice is essential for modern scholarship. This volume by Routledge provides a comprehensive look at consumer behavior analysis, positioning it within the broader contexts of marketing, consumer psychology, and organizational behavior management. This text bridges the gap between heterodox marketing scholarship and innovative applied behavioral work. It offers valuable insights for both academic researchers and professionals looking to understand the drivers of economic activity. By examining how consumer behavior fits into larger-scale frameworks, readers gain a deeper understanding of the psychological and organizational forces that shape market trends. The content covers a wide range of practical applications, moving from theoretical foundations to empirical evidence. Readers can explore diverse study types, including laboratory experiments focused on e-commerce and in-store experiments conducted in grocery shopping environments. This approach provides a well-rounded perspective on how individuals make decisions in both digital and physical retail spaces.

Key Features

Explores consumer behavior analysis through the lenses of marketing, psychology, and organizational behavior management.

Provides a bridge between heterodox marketing scholarship and applied behavioral work for academic and professional use.

Includes empirical studies based on real-world laboratory experiments in e-commerce settings.

Features in-store experimental research focused on grocery shopping behaviors to provide practical context.

Offers a large-scale approach to understanding how consumption drives post-industrial economic activity.

Product Specifications

Brand: Routledge
Model: Illustrations
Format: hardcover
ASIN: 0415519209
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 28 March 2013
Listed Since: 14 October 2011

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Routledge Consumer Behavior Analysis: A Rational Approach

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