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Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

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Description

This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 July 2001
Listed Since
25 September 2005

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