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£39.75

Wiley New Consumer Marketing: Managing a Living Demand System

Name: New Consumer Marketing: Managing a Living Demand System
Brand: Wiley
Price: 39.75 GBP
Availability: InStock

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Description

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 0470844825
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 27 June 2003
Listed Since: 14 October 2006

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Wiley New Consumer Marketing: Managing a Living Demand System

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