£36.98

Wiley New Consumer Marketing: Managing a Living Demand System

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Description

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
27 June 2003
Listed Since
14 October 2006

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