Marketing and Consumption in Modern Japan: 122 (Routledge Studies in the Growth Economies of Asia) - Image 1

£149.54

Routledge Marketing and Consumption in Modern Japan: 122 (Routledge Studies in the Growth Economies of Asia)

Name: Marketing and Consumption in Modern Japan: 122 (Routledge Studies in the Growth Economies of Asia)
Brand: Routledge
Price: 149.54 GBP
Availability: InStock

Illustrated

Business & Economic History

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Description

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

Product Specifications

Brand: Routledge
Model: Illustrated
Format: hardcover
ASIN: 0415323134
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 25 February 2014
Listed Since: 20 October 2006

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Routledge Marketing and Consumption in Modern Japan: 122 (Routledge Studies in the Growth Economies of Asia)

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